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Consumer Science
The primary purpose of consumer research is to study the interactions between the potential customer and the product or product idea. Consumer research results are very valuable as it uncovers true insights and can be used during different phases of the product cycle. Consumer research is usually conducted in projects focussing on product maintenance, product improvements, new development, assessment of market potential, product category review and to support advertising claims.
​Focus group
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Different qualitative methods are used to understand different interactions between product and consumer. Information gathered from our focus groups and qualitative approaches are 100% customisable and provides rich information that is customer focussed.
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​Product acceptability and preference testing
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In collaboration with consumer recruitment agencies we complete quantitative consumer interactions such as CLT (central location testing), HUT (home use test) and intercept testing to guide product development and predict product success.
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